The Power of Content Diversity

The Power of Content Diversity With so much content saturating the internet, tackling multiple content styles is essential to show brand diversity and ensure a diverse audience. Using different content types also helps appeal to various learning styles, such as Visual, Auditory, and reading. A tailored content strategy to cater to different audience segments will reinforce […]

Beware of Getting Spam on Social Media

Look out for spam across social media

Beware of getting spam on social media Today, I want to talk about something that has been buzzing around in the digital world and affecting our beloved social media platforms – yep, you guessed it, spam! We all love using social media to connect with friends, stay updated on trends, and promote our businesses. But […]

Getting back to the ABC’s of Your Marketing Plan

back to school marketing computer

getting back to the ABCs of your Marketing plan School starts in our area in less than 2 weeks. Sports tryouts are already under way, backpacks are being filled, tennis shoes are being tried on, parents are betting on how long until the kids outgrow them and needs a new pair… The ABC’s of Back-to-School […]

Understanding Your Target Audience: A Key to Effective Marketing

people pointing at a laptop computer screen

Understanding Your Target Audience: A Key to Effective Marketing One of the most important aspects of marketing is understanding your target audience. Without a clear understanding of who your audience is, you are taking a risk with your money, time, and resources; and you will fail to connect with those who will contact you. This […]