10 Things To Check On your Website To Maintain An Optimal Online Presence

Have you looked over your website lately? We mean, really looked over, maybe with a fine-tooth comb. It is important to maintain regular website checkups for a strong online presence and to ensure optimal performance. Just like any other aspect of your business, your website needs regular attention and updates to remain effective and relevant. Every couple of months, you should check your website to identify and address any issues or areas for improvement before they become significant problems.

Here are 10 things you should check on your website to enhance user experience, improve search engine rankings, and keep it secure.

1. Is your website loading slow?

In today’s fast-paced digital world, users expect websites to load quickly, and they are likely to abandon a site that takes too long to load. If a page takes longer than three seconds to load, about 53% of users will leave your page. This could lead to higher bounce rates and lower engagements as they are less likely to explore your site, ultimately affecting your overall conversion rate. Loading Speed is also a factor in search engine rankings, such as Google considering where to rank your site in the search results.

Check your website speed using this site: gtmetrix.com

2. Is your website protected by SSL Encryption?

SSL encryption establishes a secure connection between a user’s web browser and your website’s server, encrypting any data transmitted between the two. This encryption helps protect sensitive information such as login credentials, payment details, and personal information from being intercepted by malicious hackers. With a valid SSL certificate and encrypted data, you reassure users that their information is safe and demonstrate your commitment to protecting their privacy.

How do you know if your site is secure? Check your URL! It should have “https” instead of “http”.

3. Do links seem to go nowhere?

Checking for broken links helps keep up the user experience and credibility of your online presence. Broken links, also known as dead links or 404 errors, occur when a URL that once worked no longer leads to the intended destination. Users can get frustrated, lose trust, and ultimately abandon your site. This can also negatively impact your website’s search engine rankings, as search engine crawlers interpret them as a sign of poor quality or outdated content.

4. Is your Website Mobile Responsive?

Our phones allow us to have mini pocket-sized computers in the palms of our hands. A mobile-responsive website dynamically adjusts its layout and design based on the screen size and device orientation, providing users with an optimal viewing experience across various devices, including smartphones and tablets. Failing to do so can result in poor user experience, as the content may appear distorted, require excessive scrolling, or be difficult to interact with on smaller screens. This can lead to higher bounce rates, lower engagement, and ultimately, loss of potential customers.

5. Is Google Analytics connected?

Google is the number one search engine individuals use to find information. Having your website connected to Google Analytics allows you to gain access to crucial data that can inform strategic decisions and optimizations. Through Google Analytics, you can track various metrics such as website traffic, user demographics, popular pages, referral sources, and conversion rates. You can understand how users interact with your site, identify areas for improvement, and measure the effectiveness of your marketing efforts.

6. What is SEO, and why does it matter?

The word ‘SEO’ gets thrown around a lot when it comes to websites, but what does it actually do for your site? Search Engine Optimization (SEO) plays a fundamental role in enhancing the visibility and performance of your website in search engine results pages. You want to ensure essential SEO elements, such as alt text, correct image sizes, and optimal headings, are properly in place to boost your site’s search engine rankings and attract more qualified visitors. Investing in SEO is crucial for maximizing your website’s potential and achieving your business objectives in the competitive digital landscape.

7. How user-friendly is your website?

A website is an extension of your business into the digital world. A user-friendly website is intuitive, easy to navigate, and optimized for various devices and screen sizes, ensuring seamless accessibility across desktops, laptops, smartphones, and tablets. Also, it enhances credibility and trust, as visitors are more likely to perceive a well-designed and easy-to-use site as reputable and reliable. Improved usability can lead to higher conversion rates, as visitors are more inclined to take desired actions, such as making a purchase, filling out a form, or subscribing to a newsletter.

8. Is the Copyright Up To Date?

The copyright notice on your website serves as a declaration of ownership and provides important information about the rights and permissions associated with your content. By displaying a current copyright notice, you establish your ownership of the website’s original content, including text, images, videos, and other creative works. This can deter unauthorized use or reproduction of your content by others, helping to safeguard your brand identity and reputation.

9. Do you have a Privacy Policy?

Maintain trust with your website visitors and ensure compliance with privacy laws by adding a privacy policy to your site. A privacy policy outlines how you collect, use, disclose, and manage the personal information of your website visitors and customers. By clearly stating your data practices, including what information you collect, how you use it, and how you protect it, you demonstrate transparency and accountability, which are crucial for earning the trust of your audience.

10. Check the Quality of Images and Graphics

High-quality visuals enhance the overall look and feel of your website, making it more visually appealing and engaging for visitors. Blurry or pixelated images can detract from the credibility of your site and give the impression of unprofessionalism. By ensuring that all images and graphics are clear, crisp, and properly optimized for web use, you can effectively showcase your products, services, and brand in the best possible light.

By maintaining regular website checks, you are able to address current issues that could later affect your business later. At ADIM Media, we understand the importance of keeping your website running smoothly and efficiently. Our team of experts specializes in website management services, so you can focus on running your business without worrying about the technical details. Let us take care of your website needs so you can stay ahead of the competition and continue to grow your online presence with confidence.