Heat Up Your Small Business Email Marketing Strategy

Heat Up Your Small Business Marketing Strategy Summer is HOT this year! With that comes summer vacations for students and family vacations for small business owners. However, it is also the perfect time to review your marketing strategy to see where you could make lasting improvements. Email marketing campaigns present a powerful tool for connecting […]

10 Things to Check on Your Website to Maintain an Optimal Online Presence

10 Things To Check On your Website To Maintain An Optimal Online Presence Have you looked over your website lately? We mean, really looked over, maybe with a fine-tooth comb. It is important to maintain regular website checkups for a strong online presence and to ensure optimal performance. Just like any other aspect of your […]

The Power of Content Diversity

The Power of Content Diversity With so much content saturating the internet, tackling multiple content styles is essential to show brand diversity and ensure a diverse audience. Using different content types also helps appeal to various learning styles, such as Visual, Auditory, and reading. A tailored content strategy to cater to different audience segments will reinforce […]

Beware of Getting Spam on Social Media

Look out for spam across social media

Beware of getting spam on social media Today, I want to talk about something that has been buzzing around in the digital world and affecting our beloved social media platforms – yep, you guessed it, spam! We all love using social media to connect with friends, stay updated on trends, and promote our businesses. But […]

Getting back to the ABC’s of Your Marketing Plan

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getting back to the ABCs of your Marketing plan School starts in our area in less than 2 weeks. Sports tryouts are already under way, backpacks are being filled, tennis shoes are being tried on, parents are betting on how long until the kids outgrow them and needs a new pair… The ABC’s of Back-to-School […]

How to Utilize Social Media Marketing for Your Business

how to utilize social media marketing

how to utilize social media marketing for your business Social media has revolutionized the way we communicate, connect, and consume information. It has also emerged as a powerful marketing tool that can significantly impact the success of businesses, including yours. With billions of active users, and more than 600 million daily active users, social media […]

Understanding Your Target Audience: A Key to Effective Marketing

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Understanding Your Target Audience: A Key to Effective Marketing One of the most important aspects of marketing is understanding your target audience. Without a clear understanding of who your audience is, you are taking a risk with your money, time, and resources; and you will fail to connect with those who will contact you. This […]

Three Photography Tips for Marketing Material

Three Photography Tips for Marketing Material There are so many ways to market your business. Some are fairly simple while others take time to learn the craft. One main way to advertise is through visuals, more specifically photography. Within the visual world, it might seem simple enough to point your phone at something and quickly […]

What Platform Are You On?

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What Platform Are You On? As small and medium sized businesses, we are all looking for ways to stand out in the crowded digital landscape. But with so many platforms, choosing where to spend your time daily is a real challenge. We analyze each client to ascertain where they may get the most bang for […]

A Note From Our Owner/ CEO, Lori Pace

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A Note From Our Owner/ CEO, Lori Pace   I was once told that almost all problems can be solved with communication. In my life, I have found this to be true. Communication is how we relate to each other, how we publicize our goals, our wants and needs, and our achievements! Another truth I […]