Celebrating 10 Years of ADIM Media: A Decade of Growth and Gratitude
2025 is a monumental year for ADIM Media. Established and led by Lori Pace—our founder and CEO—this year marks 10 years since we began this incredible journey. It also celebrates the 15th anniversary of Lori’s heartfelt blog, A Day in Motherhood, which was the very foundation of ADIM Media. What started as a creative outlet […]
Why January is the Best Time to Refresh Your Branding
As the calendar flips to a new year, businesses everywhere begin setting goals and recalibrating strategies to ensure success in the months ahead. January, with its fresh-start energy, is the perfect time to refresh your branding. Whether you’re a startup looking to make your mark or an established company aiming to stay relevant, updating your […]
A Note From Our CEO: Leveraging Marketing Opportunities Outside of a Digital Presence
This article coming from the founder of a digital marketing company may seem weird. But, as a big picture, never miss an opportunity to promote your business or person; I firmly believe that face-to-face communication and conversation are still important ways to solidify clients for your company. However, I am keenly aware that not everyone […]
Holiday Marketing Tips for Small Businesses
The holiday season is prime time for small businesses to stand out and attract new customers. With a thoughtful approach, you can connect with your community, highlight the unique qualities of your business, and drive real results. Here are holiday marketing tips specifically crafted for small local businesses: 1. Plan Ahead for the Season Getting […]
5 Social Media Trends to Watch in the Second Half of 2024
As we move into the second half of 2024, social media continues to evolve at a rapid pace, with new trends emerging that will shape how businesses and individuals interact online. Staying ahead of these trends can help you effectively engage with your audience. Rise of Short-Form Video Content Short-form video content like TikToks, Instagram […]
Getting back to the ABC’s of Your Marketing Plan
School starts in our area in less than 2 weeks. Sports tryouts are already under way, backpacks are being filled, tennis shoes are being tried on, parents are betting on how long until the kids outgrow them and needs a new pair… The ABC’s of Back-to-School season are in full gear. As a business owner […]
How to Utilize Social Media Marketing for Your Business
Social media has revolutionized the way we communicate, connect, and consume information. It has also emerged as a powerful marketing tool that can significantly impact the success of businesses, including yours. With billions of active users, and more than 600 million daily active users, social media platforms provide an unparalleled opportunity to reach and engage […]
Understanding Your Target Audience: A Key to Effective Marketing
One of the most important aspects of marketing is understanding your target audience. Without a clear understanding of who your audience is, you are taking a risk with your money, time, and resources; and you will fail to connect with those who will contact you. This involves identifying the characteristics of people who are most […]
