The online social media juggernaut, with over one billion daily users, is a massive social media network that has excellent potential to increase awareness for many small business owners. This is why most if not all social media marketing companies offer premium social media marketing services for this platform because of its enormous audience variety.
Demographics – From this aspect alone, Facebook has access to many different demographics ranging from senior citizens, youth, men and women plus over 50% of adults in the United States, use the platform several times a day. This gives your business many opportunities to connect with your target audience.
Use – From strictly a social media management view, Facebook is an effective platform for nurturing relationships for both current and potential customers. It can immensely help develop brand loyalty for your business and also inspire future purchases.