Google reviews allow any reputable business the ability to prove themselves to potential customers. Through this approach, people go online and leave their thoughts about the business without the need to download any app. The reviews in essence allow you to compete with the big boys by leveling the playing field where marketing hype, expensive campaigns and other flashy marketing approaches become less relevant. While no one can deny the power of having a slick expensive campaign, they often become less relevant because of the simple fact that Google business reviews provide transparency and social interaction that can be measured, rather than just slick marketing. If customers are checking out your products and services on the social media platforms, they can just type a search query and discover Google reviews from actual customers that have tried your service and can then make an informed decision on whether or not they should engage more – and with positive reviews on your services, it will push them towards a conversion very quickly. If you are a business that responds to Google reviews and gains good reviews as well, you will begin to have power that can influence brand trust, rankings on searches and feedback. This is why any small business can benefit immensely from ADIM Media’s Google reviews management service.