The Importance of Human Input in an AI World
Are you a small business owner feeling the pressure to embrace AI? You’re not alone. We feel it too. Artificial intelligence (AI) is revolutionizing the business landscape, offering incredible opportunities for efficiency and growth. But in the rush to automate, are we losing something essential to real marketing of our companies – the human touch? […]
Is Your Social Media Summer-Ready?
Summer brings fresh energy and a vibrant mindset for both businesses and their audiences. With longer days, outdoor events, vacations, and a more relaxed vibe, your followers interact with content differently. This season offers a perfect opportunity to refresh your social media presence. Whether you’re a small business owner or part of a larger marketing […]
Celebrating 10 Years of ADIM Media: A Decade of Growth and Gratitude
2025 is a monumental year for ADIM Media. Established and led by Lori Pace—our founder and CEO—this year marks 10 years since we began this incredible journey. It also celebrates the 15th anniversary of Lori’s heartfelt blog, A Day in Motherhood, which was the very foundation of ADIM Media. What started as a creative outlet […]
Why January is the Best Time to Refresh Your Branding
As the calendar flips to a new year, businesses everywhere begin setting goals and recalibrating strategies to ensure success in the months ahead. January, with its fresh-start energy, is the perfect time to refresh your branding. Whether you’re a startup looking to make your mark or an established company aiming to stay relevant, updating your […]
Marketing Tips for the New Year
The New Year brings a fresh start and exciting opportunities for businesses to grow and connect with their community. Whether you’re looking to boost sales, build stronger relationships with customers, or simply refresh your marketing efforts, the start of a new year is the perfect time to set new goals and implement strategies for success. […]
A Note From Our CEO: Leveraging Marketing Opportunities Outside of a Digital Presence
This article coming from the founder of a digital marketing company may seem weird. But, as a big picture, never miss an opportunity to promote your business or person; I firmly believe that face-to-face communication and conversation are still important ways to solidify clients for your company. However, I am keenly aware that not everyone […]
Holiday Marketing Tips for Small Businesses
The holiday season is prime time for small businesses to stand out and attract new customers. With a thoughtful approach, you can connect with your community, highlight the unique qualities of your business, and drive real results. Here are holiday marketing tips specifically crafted for small local businesses: 1. Plan Ahead for the Season Getting […]
5 Social Media Trends to Watch in the Second Half of 2024
As we move into the second half of 2024, social media continues to evolve at a rapid pace, with new trends emerging that will shape how businesses and individuals interact online. Staying ahead of these trends can help you effectively engage with your audience. Rise of Short-Form Video Content Short-form video content like TikToks, Instagram […]
Heat Up Your Small Business Email Marketing Strategy
Summer is HOT this year! With that comes summer vacations for students and family vacations for small business owners. However, it is also the perfect time to review your marketing strategy to see where you could make lasting improvements. Email marketing campaigns present a powerful tool for connecting with customers during this lively season. Email […]
10 Things to Check on Your Website to Maintain an Optimal Online Presence
Have you looked over your website lately? We mean, really looked over, maybe with a fine-tooth comb. It is important to maintain regular website checkups for a strong online presence and to ensure optimal performance. Just like any other aspect of your business, your website needs regular attention and updates to remain effective and relevant. […]